Google AI Mode turns questions into real-world artwork and experiences.
For NBA All-Star 2026, HI-VIS conceived, designed, and executed Google Search’s first physical expression inside NBA culture, from rich strategic concept through full build, production, programming, and on-site operations. We created The Search Bar, a museum-scale, AI Mode first environment at  Crossover that transformed complex NBA queries into monumental installations, interactive stations, premium giveaways, and live Search moments powered by Pixel. Over four days, 19.5K fans moved through the space, 7.5K+ giveaways were redeemed, and AI Mode became the ultimate companion to the game. We then extended the idea beyond the convention center with the Search Limo, a fully wrapped long-form query that doubled as a mobile content studio, carrying athletes and creators across Los Angeles and turning curiosity into citywide spectacle. One platform. Two formats. Built at scale. Executed end to end by HI-VIS... More to come soon.

NBA ALL-STAR 2026

HI-VIS developed the creative for the Marty Supreme pop-up in Soho and the now-iconic orange ping-pong truck that moved through New York as an early cultural signal for the film. Working with A24 and collaborators including Timothée Chalamet and Josh Safdie, we shaped a launch that felt closer to a streetwear drop than a movie campaign.
From ideation to execution, we refined the ping-pong motif into a roaming box truck filled with the film’s signature orange balls, sent through the city as a living artifact. The gesture sparked intrigue before traditional marketing began, captured organically across social and press.
In Soho, we designed a stripped-back merch environment that amplified tone and fueled limited-release hype. The result reframed how cinema enters culture, less advertising, more intervention.
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MARTY SUPRMEME

NIKE x SWAROVSKI x FOOTLOCKER + ARIKE OGUNBOWALE. Where court energy meets crystal cut. For Nike’s collab with 

 into a world where sport gets dressed up. The concept? A dramatized tunnel walk—Arike’s signature. Pulling up in a GNX stepping out like a diamond in the rough. The 

 catching light. Creative direction and concept developed end-to-end by HI-VIS . leading on all creative, design, and post. Produced in collaboration with 

WNBA + ARIKE

We partnered with Nigel Sylvester to bring his “brick by brick” story to life, designing and producing a rollout rooted in his Queens upbringing. Starting with a disruptive brick truck tease, we built into a nostalgic neighborhood pop-up sneaker store. Every touchpoint aligned with Nigel’s vision, turning a product launch into something personal, physical, and culturally earned.
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BRICK BY BRICK

We led creative direction and production on J.Lindeberg’s AW25/26 ski campaign, taking the project from concept through to final delivery. Shot in Grand Teton National Park, the work captures skiing as energy and distortion, reframing performance through an editorial lens. Built for digital and social, the campaign ran across winter as the brand’s core seasonal expression.
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AW25/26 SKI

 is a subculture print and online publication, covering football product, culture and design. Leading the creative we took charge of visually revamping their print publication. Our responsibilities spanned from image grading and establishing the overall design aesthetic to crafting graphics, precise type setting, and everything in between. 
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EDITORIAL

MLS 2025 BRAND CAMPAIGN —  HI-VIS partnered with 

to launch Game On—the league’s new brand line. We designed the brand mark, developed the visual identity, and led all creative and art direction. The project was on collaboration with 

, we brought the campaign to life with a full brand book and original photography, debuting it with player portraits shot at Media Day in Miami.

GAME ON [DOECHI] 

New York’s most expensive coffee, or the most affordable pair of sneakers? We let the streets decide. To celebrate the launch of the new Nike C1TY, we brought the heat to NYC with a surprise pop-up experience hosted by the notorious Side Talk. Street interviews, warm hands, and even warmer soles.

HI-VIS led Creative Direction, Experiential Design, Activation Strategy, and Graphic Design. 

 ran the poject and handled Production, account managment, turning concept into reality.

NYC 

As part of adidas' Global Member's Week, we breathed life into their exclusive 

 within a secret industrial space on the Bowery. We teased the location through a mysterious social media campaign, ultimately revealing a multi-sensory art show that seamlessly merged human interaction with the app's digital realm, using surveillance cameras, interactive projections, and digital elements. The event kicked off with an exclusive party for VIPs, while guests were encouraged to join the 

 for a chance to access all drops for a month. This project was done in partnership with 

CONFIRMED APP

' HIP HOP 50th anniversary celebration in NYC we teamed up with 

 and shaped the event's creative direction. Leading the set design and creative production, drawing inspiration from the very streets where hip hop culture thrived. This design choice brought an authentic and immersive atmosphere to the celebration.

To engage a diverse audience, we conceptualized creative touchpoints that resonated with kids, old-school hip hop heads, and devoted Adidas fans. Additionally, we crafted a graphic identity incorporating local artwork inspired by each borough to be used in customization and through our air brush artists.

, the most iconic visual artist from Hip Hop history, led the roster of activations, creating a massive mural, apparel customizations, Pop a Shot basketball with Adidas prizes and local street vendors.

Attendees could also leave their mark on a giant superstar, and we curated a museum-style exhibit showcasing hip hop memorabilia, highlighting Adidas' significant role in streetwear. The celebration culminated in five block parties across the 

ADIDAS ORIGINALS

50 years after the Stonewall riots, we were tasked with crafting a campaign that was iconic, celebratory, and visually impactful. In a crowded Pride-focused media landscape, we needed to stand out and amplify the BETRUE message. Through 

, we had access to the most inspirational LGBTQIA+ athletes, and we conveyed a message of progress and achievement through the lens of support and teamwork. We emphasized the importance of allies in achieving genuine progress and inspiring the next generation to work together for true gender equality in sports. This project was done in partnership with 

#BETRUE

 our brief way to captivate New York City this winter, our strategy revolved around a moving experience – the Nuptse Truck. Serving as a captivating stunt and user-generated content hub, its larger-than-life exterior draws attention, while the museum-style interior provides an immersive experience. Focused on the 'Summit Gold' collection, the truck transforms into a gallery, showcasing hero products on pedestals amid archival imagery, creating a visually appealing and elevated framing. This strategic approach aims to surprise and delight New Yorkers, translating external excitement into genuine interest through a captivating blend of product presentation and brand storytelling. Success metrics include significant impacts in key neighborhoods, heightened consumer awareness, and increased brand visibility. By strategically placing the Nuptse Truck in key locations and engaging specific target groups, our objective is to create lasting impressions and generate user-generated content for sustained online engagement through a captivating creative approach. 
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NYC HEAT

 collaborated to create a capsule collection, and we were tasked with blending the two brands seamlessly. This involved working with talent, including rapper Desiigner, against the moody backdrop of NYC. We produced two videos, a series of still images, and hosted parties featuring Desiigner's performances.
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HUFFER X DESIIGNER

 transformed an old Modell's sports store in Manhattan into a dynamic space for a Grammys happening over the road at MSG. Drawing inspiration from the film "

," the event featured meticulously designed creative elements, including lighting installations, wayfinding structures, sculptural pieces, projections, and custom furniture, all tailored for the concert. Curated by 

, creating an immersive and unforgettable atmosphere for 600 guests. This collaboration epitomized Adidas Originals' commitment to innovative creative direction at the intersection of fashion, art, and music, leaving a lasting impression on the Grammys weekend in Manhattan. Cr. 

GRAMMYS

The Tuned Air, a sneaker celebrated globally and designed in Miami, yet its American identity remains understated. The 25th Anniversary became our canvas for an American narrative—one of unity and the beautiful overlaps that define us. 

Footwear transcends being merely an accessory; it becomes a vivid statement of identity. For the wearer of Tuned Air, it's a bold declaration—a testament to their inclination to do things differently. Bold, edgy, and rebellious, Tuned Airs stand out among the array on the Foot Locker wall. These sneakers echo a message, one effortlessly discerned by those attuned to the language of individuality.

Led by Colorway, who handled account and project management, HI-VIS was brought on to lead all creative direction—from concept development to art direction, typography, and shoot execution. We assembled the creative team and oversaw every visual detail, while production was handled by Back of House. Project lead by 

TUNED DIFFERENT

 Museum into a giant finish line. Working through the 

 team from NYC to LDN, we forged a distinctive visual identity for "

." This initiative culminated in a series of engaging events that rallied young runners across the city, leading up to "London's Fastest Night" – a street race which started in many parts of London with all roads leading to the Tate for the after party. Project was run by 

 as we supported on creative and Art Direction.
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LONDONS FASTEST

MLS CUP 2024 – CREATIVE DIRECTION — For the 2024 

, HI-VIS led Creative Direction across the league’s biggest moment—defining how soccer showed up in stadiums, in media, and across culture.

Our concept: The Press. Inspired by the raw immediacy of newspaper printing, we created a visual system that felt urgent, electric, and alive. From broadcast matchups to tunnel moments, pitch boards to social rollouts, everything hit like breaking news from the frontlines of a new era in American soccer. In partnership with 

PLAYOFFS

We partnered with Monks to position Factor as the fuel behind modern athletes. Not meal prep. Performance. From pitch to post, we built the platform, scripts, and storyboards, shaping a system designed to live at scale. Launched across the winter of NBA + March Madness, our creative turned daily nutrition into a competitive edge.
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Hi-Vis

FACTOR_

eat like a pro

GOOGLE SEARCH

NBA ALL-STAR 2026

A24

MARTY SUPRMEME

NIKE X SWAROVSKI®

WNBA + ARIKE

JORDAN BRAND

BRICK BY BRICK

J.LINDEBERG

AW25/26 SKI

SOCCER BIBLE

EDITORIAL

MLS 2025

GAME ON [DOECHI]

NIKE C1TY

NYC

ADIDAS