Soccer Bible is a subculture print and online publication, covering football product, culture and design. Leading the creative we took charge of visually revamping their print publication. Our responsibilities spanned from image grading and establishing the overall design aesthetic to crafting graphics, precise type setting, and everything in between.
Cr. Soccor Bible, Hannah Lawless

50 years after the Stonewall riots, we were tasked with crafting a campaign that was iconic, celebratory, and visually impactful. In a crowded Pride-focused media landscape, we needed to stand out and amplify the BETRUE message. Through Nike, we had access to the most inspirational LGBTQIA+ athletes, and we conveyed a message of progress and achievement through the lens of support and teamwork. We emphasized the importance of allies in achieving genuine progress and inspiring the next generation to work together for true gender equality in sports. This project was done in partnership with Rosie Lee and Cartel&Co.
Cr. Caster Semenya, Chris Mosier, Brittney Griner, Sue Bird, Elissa Steamer, Eric Koston

The Tuned Air, a sneaker celebrated globally and designed in Miami, yet its American identity remains understated. The 25th Anniversary became our canvas for an American narrative—one of unity and the beautiful overlaps that define us.

Footwear transcends being merely an accessory; it becomes a vivid statement of identity. For the wearer of Tuned Air, it's a bold declaration—a testament to their inclination to do things differently. Bold, edgy, and rebellious, Tuned Airs stand out among the array on the Foot Locker wall. These sneakers echo a message, one effortlessly discerned by those attuned to the language of individuality.

Led by Colorway, HI-VIS were enlisted to provide creative direction. We successfully pitched the creative concepts, assembling an exceptional team of individuals, and took the lead in the areas of art direction, photography, typography, and video.
Cr. Colorway, Virgil Flores, Courtney, Ryan Chun, Max Henderson

As part of adidas' Global Member's Week, we breathed life into their exclusive CONFIRMED app within a secret industrial space on the Bowery. We teased the location through a mysterious social media campaign, ultimately revealing a multi-sensory art show that seamlessly merged human interaction with the app's digital realm, using surveillance cameras, interactive projections, and digital elements. The event kicked off with an exclusive party for VIPs, while guests were encouraged to join the CONFIRMED app for a chance to access all drops for a month. This project was done in partnership with Exposure and Colorway
Cr. adidas NYC, Press

In deisgning Völkl's 19/20 freestyle ski range, our Creative Director served as Feature Artist. Our task was to aid in the creation of seven unique designs, including the highly anticipated Revolt 121. Collaborating with Völkl's top athletes, engineers, and product management team, this creative fusion redefined ski building, resulting in bold innovative skis that made waves on the world tour, at the Olympics in Korea, and the XGames.
MORE > Cr. Völkl, Art Practice

To celebrate Lionel Messi's highly anticipated arrival in Japan, adidas orchestrated a series of city-wide activations across Tokyo. Our role was pivotal in capturing and creatively directing the public content that highlighted the synergy between Messi, Inter Miami and Tokyo. Central to our efforts was the creation of compelling video content, which served as the cornerstone of the campaign. Additionally, we developed and directed a series of teaser content using CGI and VFX, strategically crafted to build excitement and anticipation for Messi's debut. These multimedia engagements not only showcased Messi's iconic status but also reinforced adidas's commitment to innovative, high-impact sports marketing. CR. Tim Lambourne, Messi, adidas Tokyo

Marvel and Huffer collaborated to create a capsule collection, and we were tasked with blending the two brands seamlessly. This involved working with talent, including rapper Desiigner, against the moody backdrop of NYC. We produced two videos, a series of still images, and hosted parties featuring Desiigner's performances.
Cr. Marvel, Huffer, Desiigner, Ryan Chun, Tim Lambourne

At Adidas' HIP HOP 50th anniversary celebration in NYC we teamed up with Colorway and shaped the event's creative direction. Leading the set design and creative production, drawing inspiration from the very streets where hip hop culture thrived. This design choice brought an authentic and immersive atmosphere to the celebration.

To engage a diverse audience, we conceptualized creative touchpoints that resonated with kids, old-school hip hop heads, and devoted Adidas fans. Additionally, we crafted a graphic identity incorporating local artwork inspired by each borough to be used in customization and through our air brush artists.

Shirt King Phade, the most iconic visual artist from Hip Hop history, led the roster of activations, creating a massive mural, apparel customizations, Pop a Shot basketball with Adidas prizes and local street vendors.

Attendees could also leave their mark on a giant superstar, and we curated a museum-style exhibit showcasing hip hop memorabilia, highlighting Adidas' significant role in streetwear. The celebration culminated in five block parties across the five boroughs, featuring renowned musicians such as KRS-One, Talib Kweli, Fat Joe, Redman, and more.

Cr, Shirt King Phade, Colorway

Teaming up with Colorway and The North Face our brief way to captivate New York City this winter, our strategy revolved around a moving experience – the Nuptse Truck. Serving as a captivating stunt and user-generated content hub, its larger-than-life exterior draws attention, while the museum-style interior provides an immersive experience. Focused on the 'Summit Gold' collection, the truck transforms into a gallery, showcasing hero products on pedestals amid archival imagery, creating a visually appealing and elevated framing. This strategic approach aims to surprise and delight New Yorkers, translating external excitement into genuine interest through a captivating blend of product presentation and brand storytelling. Success metrics include significant impacts in key neighborhoods, heightened consumer awareness, and increased brand visibility. By strategically placing the Nuptse Truck in key locations and engaging specific target groups, our objective is to create lasting impressions and generate user-generated content for sustained online engagement through a captivating creative approach.
CR. Colorway, The North Face

Teaming up with Exposure America, Adidas Originals transformed an old Modell's sports store in Manhattan into a dynamic space for a Grammys happening over the road at MSG. Drawing inspiration from the film "Never Finished," the event featured meticulously designed creative elements, including lighting installations, wayfinding structures, sculptural pieces, projections, and custom furniture, all tailored for the concert. Curated by Mura Musa, the lineup showcased talents like Nao and Playboi Carti, creating an immersive and unforgettable atmosphere for 600 guests. This collaboration epitomized Adidas Originals' commitment to innovative creative direction at the intersection of fashion, art, and music, leaving a lasting impression on the Grammys weekend in Manhattan. Cr. Exposure America

Huffer introduced an outerwear collection harkening back to their snowboarding and skateboarding roots. Our task was to position it within the contemporary streetwear market. The campaign centered around urban transit and the practicality of navigating cold city life, with stills and videos promoted through traditional media.
Cr. Huffer, Tim Lambourne, Ryan Chun

Nike Running to transform the Tate Modern Museum into a giant finish line. Working through the Rosie Lee team from NYC to LDN, we forged a distinctive visual identity for "London's Fastest." This initiative culminated in a series of engaging events that rallied young runners across the city, leading up to "London's Fastest Night" – a street race which started in many parts of London with all roads leading to the Tate for the after party.
Cr. Rosie Lee, Tate Modern, Nike Running

Collaberating with Huffer on the Spring/Summer clothing collection, "Right Place, Wrong Time," we provided comprehensive creative/art direction, hiring a crew, traveling and shooting all branded content for use in editorial, billboards, online, and socials. Our campaign drew on cultural differences, set against the backdrop of Tokyo City, for a refreshing take on streetwear for its local market.
Cr. Huffer, Dave England, Lili Sumner

Leading creative with Exposure our brief was to reconnect the brand with its core consumers in the Caribbean, we conceived "Respect the Bitter," a culturally immersive 360° campaign that celebrates the journey of resilience and determination that leads to success. Captured through the visionary lens of director Omar Jones and featuring Jamaican dancehall legend Aidonia, this campaign serves as a poignant reminder that, regardless of the challenges life presents, earning respect begins with giving respect.
Cr. Exposure , Omar Jones, Aidonia

Leading creative with Exposure America our mission was to launch Baxter of California's new 1965 range of mens hair, skin, and shave essentials through the "Life Lived True" campaign. We told authentic stories through videos and stills, featuring street-cast talent in their personal corners of Los Angeles, ranging from surfers and skaters through to an olympic fencer.
Cr. Exposure America, Baxter of California