NIKE x SWAROVSKI x FOOTLOCKER + ARIKE OGUNBOWALE. Where court energy meets crystal cut. For Nike’s collab with Swarovski, we dropped WNBA All Star Arike Ogunbowale into a world where sport gets dressed up. The concept? A dramatized tunnel walk—Arike’s signature. Pulling up in a GNX stepping out like a diamond in the rough. The Swarovski-studded Nike sneakers catching light. Creative direction and concept developed end-to-end by HI-VIS — leading on all creative, design, and post. Produced in collaboration with Shay Johnson Studio, with project and account management by Colorway.

Soccer Bible is a subculture print and online publication, covering football product, culture and design. Leading the creative we took charge of visually revamping their print publication. Our responsibilities spanned from image grading and establishing the overall design aesthetic to crafting graphics, precise type setting, and everything in between.
Cr. Soccor Bible, Hannah Lawless

MLS 2025 BRAND CAMPAIGN — HI-VIS partnered with Doechii to launch Game On—the league’s new brand line. We designed the brand mark, developed the visual identity, and led all creative and art direction. The project was on collaboration with The FADER and Cornerstone, we brought the campaign to life with a full brand book and original photography, debuting it with player portraits shot at Media Day in Miami.

The Tuned Air, a sneaker celebrated globally and designed in Miami, yet its American identity remains understated. The 25th Anniversary became our canvas for an American narrative—one of unity and the beautiful overlaps that define us.

Footwear transcends being merely an accessory; it becomes a vivid statement of identity. For the wearer of Tuned Air, it's a bold declaration—a testament to their inclination to do things differently. Bold, edgy, and rebellious, Tuned Airs stand out among the array on the Foot Locker wall. These sneakers echo a message, one effortlessly discerned by those attuned to the language of individuality.

Led by Colorway, who handled account and project management, HI-VIS was brought on to lead all creative direction—from concept development to art direction, typography, and shoot execution. We assembled the creative team and oversaw every visual detail, while production was handled by Back of House.
Cr. Colorway, Virgil Flores, Courtney, Ryan Chun, Max Henderson

MLS CUP 2024 – CREATIVE DIRECTION — For the 2024 MLS Cup Finals, HI-VIS led Creative Direction across the league’s biggest moment—defining how soccer showed up in stadiums, in media, and across culture.

Our concept: The Press. Inspired by the raw immediacy of newspaper printing, we created a visual system that felt urgent, electric, and alive. From broadcast matchups to tunnel moments, pitch boards to social rollouts, everything hit like breaking news from the frontlines of a new era in American soccer. In partnership with Cornerstone and the league

As part of adidas' Global Member's Week, we breathed life into their exclusive CONFIRMED app within a secret industrial space on the Bowery. We teased the location through a mysterious social media campaign, ultimately revealing a multi-sensory art show that seamlessly merged human interaction with the app's digital realm, using surveillance cameras, interactive projections, and digital elements. The event kicked off with an exclusive party for VIPs, while guests were encouraged to join the CONFIRMED app for a chance to access all drops for a month. This project was done in partnership with Exposure and Colorway
Cr. adidas NYC, Press

50 years after the Stonewall riots, we were tasked with crafting a campaign that was iconic, celebratory, and visually impactful. In a crowded Pride-focused media landscape, we needed to stand out and amplify the BETRUE message. Through Nike, we had access to the most inspirational LGBTQIA+ athletes, and we conveyed a message of progress and achievement through the lens of support and teamwork. We emphasized the importance of allies in achieving genuine progress and inspiring the next generation to work together for true gender equality in sports. This project was done in partnership with Rosie Lee and Cartel&Co.
Cr. Caster Semenya, Chris Mosier, Brittney Griner, Sue Bird, Elissa Steamer, Eric Koston

At Adidas' HIP HOP 50th anniversary celebration in NYC we teamed up with Colorway and shaped the event's creative direction. Leading the set design and creative production, drawing inspiration from the very streets where hip hop culture thrived. This design choice brought an authentic and immersive atmosphere to the celebration.

To engage a diverse audience, we conceptualized creative touchpoints that resonated with kids, old-school hip hop heads, and devoted Adidas fans. Additionally, we crafted a graphic identity incorporating local artwork inspired by each borough to be used in customization and through our air brush artists.

Shirt King Phade, the most iconic visual artist from Hip Hop history, led the roster of activations, creating a massive mural, apparel customizations, Pop a Shot basketball with Adidas prizes and local street vendors.

Attendees could also leave their mark on a giant superstar, and we curated a museum-style exhibit showcasing hip hop memorabilia, highlighting Adidas' significant role in streetwear. The celebration culminated in five block parties across the five boroughs, featuring renowned musicians such as KRS-One, Talib Kweli, Fat Joe, Redman, and more.

Cr, Shirt King Phade, Colorway

Teaming up with Colorway and The North Face our brief way to captivate New York City this winter, our strategy revolved around a moving experience – the Nuptse Truck. Serving as a captivating stunt and user-generated content hub, its larger-than-life exterior draws attention, while the museum-style interior provides an immersive experience. Focused on the 'Summit Gold' collection, the truck transforms into a gallery, showcasing hero products on pedestals amid archival imagery, creating a visually appealing and elevated framing. This strategic approach aims to surprise and delight New Yorkers, translating external excitement into genuine interest through a captivating blend of product presentation and brand storytelling. Success metrics include significant impacts in key neighborhoods, heightened consumer awareness, and increased brand visibility. By strategically placing the Nuptse Truck in key locations and engaging specific target groups, our objective is to create lasting impressions and generate user-generated content for sustained online engagement through a captivating creative approach.
CR. Colorway, The North Face

Nike Running to transform the Tate Modern Museum into a giant finish line. Working through the Rosie Lee team from NYC to LDN, we forged a distinctive visual identity for "London's Fastest." This initiative culminated in a series of engaging events that rallied young runners across the city, leading up to "London's Fastest Night" – a street race which started in many parts of London with all roads leading to the Tate for the after party.
Cr. Rosie Lee, Tate Modern, Nike Running

Leading creative with Exposure America our mission was to launch Baxter of California's new 1965 range of mens hair, skin, and shave essentials through the "Life Lived True" campaign. We told authentic stories through videos and stills, featuring street-cast talent in their personal corners of Los Angeles, ranging from surfers and skaters through to an olympic fencer.
Cr. Exposure America, Baxter of California

Teaming up with Exposure America, Adidas Originals transformed an old Modell's sports store in Manhattan into a dynamic space for a Grammys happening over the road at MSG. Drawing inspiration from the film "Never Finished," the event featured meticulously designed creative elements, including lighting installations, wayfinding structures, sculptural pieces, projections, and custom furniture, all tailored for the concert. Curated by Mura Musa, the lineup showcased talents like Nao and Playboi Carti, creating an immersive and unforgettable atmosphere for 600 guests. This collaboration epitomized Adidas Originals' commitment to innovative creative direction at the intersection of fashion, art, and music, leaving a lasting impression on the Grammys weekend in Manhattan. Cr. Exposure America

New York’s most expensive coffee—or the most affordable pair of sneakers? We let the streets decide. To celebrate the launch of the new Nike C1TY, we brought the heat to NYC with a surprise pop-up experience hosted by the notorious Side Talk. Street interviews, warm hands, and even warmer soles.

HI-VIS led Creative Direction, Experiential Design, Activation Strategy, and Graphic Design. Colorway handled Creative Production, account managment, turning concept into concrete.

Marvel and Huffer collaborated to create a capsule collection, and we were tasked with blending the two brands seamlessly. This involved working with talent, including rapper Desiigner, against the moody backdrop of NYC. We produced two videos, a series of still images, and hosted parties featuring Desiigner's performances.
Cr. Marvel, Huffer, Desiigner, Ryan Chun, Tim Lambourne

In deisgning Völkl's 19/20 freestyle ski range, our Creative Director served as Feature Artist. Our task was to aid in the creation of seven unique designs, including the highly anticipated Revolt 121. Collaborating with Völkl's top athletes, engineers, and product management team, this creative fusion redefined ski building, resulting in bold innovative skis that made waves on the world tour, at the Olympics in Korea, and the XGames.
MORE > Cr. Völkl, Art Practice